ROLE: Product Design Manager, Monster Media Properties
TEAM: Mirasol Delarosa-Alsup, Senior Product Designer
CLIENT: Internal: Military.com / Fastweb.com sales and analytics teams
TOOLS: Adobe Creative Suite, Adobe Stock, PowerPoint (master slides & styles)
TEAM: Mirasol Delarosa-Alsup, Senior Product Designer
CLIENT: Internal: Military.com / Fastweb.com sales and analytics teams
TOOLS: Adobe Creative Suite, Adobe Stock, PowerPoint (master slides & styles)
The Challenge
Military.com and Fastweb.com were selling against outdated media kits: cluttered slides, inconsistent layouts, and stock photography that leaned tactical instead of reflecting either brand. Sales needed narrative-driven kits backed by real analytics to justify premium pricing and speed up deal cycles, but the underlying data was a mess: GA access had lapsed, and legacy stats like "number one scholarship database" and "10 million members" were vague, unsourced, or measuring the wrong thing entirely. Whatever got built also had to stay light enough to email directly to prospects.
Impact at a Glance
+35%
faster turnaround on new sales collateral, once decks moved to a templated system
6 hours
saved per sales rep, per client, no more manually rebuilding sponsorship slides from scratch
faster turnaround on new sales collateral, once decks moved to a templated system
6 hours
saved per sales rep, per client, no more manually rebuilding sponsorship slides from scratch
Brand standard
adopted as the reference point for all future Military.com and Fastweb collateral
adopted as the reference point for all future Military.com and Fastweb collateral
Military.com Styleboard
The Groundwork
Before any design work started, I sat down with VP of digital media and the analytics team to audit the stats sales had been leaning on for years. Rather than let the redesign inherit those problems, we worked through which claims to keep, which to reframe, and which to retire, so the numbers the new decks led with were ones sales could actually stand behind.
Military.com
Media Kit Style Guide
The Approach
Military.com pulled directly from the site's in-progress redesign, including the new Yorkten Slab headline font and Georgia body copy, and swapped out the typical tactical/weapons stock photography for real photos of military families and veterans, positioning Military.com as a trusted news source rather than a "special forces" aesthetic.
The GTM line "Military Content that Matters" was built to flex per audience (veterans, spouses, recruits) by swapping the hero image and headline.
Fastweb
The Approach
Fastweb needed to read younger and more energetic to appeal to Gen Z and Gen Alpha audiences and their parents. I directed my team's stock photography search, moving away from the site's older "quiet studying" imagery toward candid, colorful shots of diverse high school students.
Fastweb Media Kit Moodboard
A recurring gradient "swoosh" shape became the connective visual device across covers, stat slides, and mobile mockups, and the brand's 30-year anniversary badge got worked into the system as a credibility marker.
The same system extended past the two flagship kits into hosted-scholarship sell sheets, reusing the headline treatment, color-blocked layout, and gradient shapes to produce three distinct partner-facing one-sheets from a single template.
Business Impact
A design decision that kept paying off.
The visual system built for the media kits didn't stay contained to the media kits. It became the reference for the Fastweb homepage hero and the base template for the hosted-scholarship sell sheets, so one round of design work is now doing recurring work across the site and sales collateral.
Sales gets a story they can defend, not just repeat.
Auditing legacy stats with sales and the analytics team before designing around them meant the numbers featured in the new decks are ones sales can explain if a prospect pushes back, instead of inherited claims nobody could source.
A deck the sales team can actually maintain.
Master slides and named styles meant day-to-day updates, like a new sponsorship, a swapped headshot, or a refreshed stat, stop being design-team tickets and become something sales ops can handle directly.
Built to be shared, not just presented.
Every image was optimized for file size, so the finished decks work as an email attachment straight to a prospect, not just a heavy file that only holds up in person.